Chris Herbert established Safe Management in 1992. He founded the Spice Girls, formed and managed the boyband Five, represented the band Hear’Say as part of the music reality TV show, ‘Popstars’ as well as managing all the artists from the BBC music show, ‘Fame Academy’, amongst others. Since then he has gone on to become one of the fore-runners in commercial music management, managing both performers; writers and producers. His talents were recognised by the Music Managers Forum and in 2001 he was awarded the prestigious ‘Manager of the Year’ award by the MMF. Chris has managed Ivor Novello and Brit Award winners, he’s been responsible for selling millions of records with his artists and projects and scored massive global hits and sell-out worldwide tours.​